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QR Code Best Practices
QR code usage has exploded in recent memory, and for good reason. Despite this, many businesses have still failed to maximize the technology’s potential. Whether you are a seasoned business owner, an expert marketer, or new to the world of QR codes altogether, there are some things that you should keep in mind. By using the tips described below, you will be able to reap all the benefits QR codes have to offer. Here are some QR code best practices.
Integrate Branding
Integrating your businesses’ branding during the creation process has multiple benefits. First and foremost, it creates brand awareness. Read 5 Reasons Businesses Benefit From Using QR Codes to learn more about how. Secondly, it fosters trust between you and your audience. How? The more a consumer interacts with a brand, the more their feelings about said brand are reinforced. These benefits have a lasting impact on each consumer, which ultimately, will play a crucial role in the success of the business.
Enable Dynamic QR Code
Every single QR code created for the purpose of a marketing campaign should be dynamic. More information about dynamic QR codes will be discussed in a later blog. The main gist is that dynamic QR codes allow for data collection such as tracking how many times it has been scanned. This will give you clear performance indicators which you can use to measure the success of your campaign.
In addition to tracking and measuring a campaign’s success, dynamic QR codes allow you to update your content. The URL to one of your products has changed? No problem. Just update the scan destination. Whether you need to track your performance or fix any mistakes, enable dynamic QR codes to reap the full benefits.
Include A Call To Action
This is one of those tips that seem so obvious that many business owners and marketers end up overlooking it. Many default to not adding any call to action, and will only add one if it seems absolutely necessary. In practice, you should do the exact opposite. Even though QR codes drive engagement naturally, you still benefit from adding a call to action because it tells the consumer, very clearly, what their next action should be, and possibly, what they should expect. Guiding your prospects with clear and concise instructions will always resolve any confusion (on their part), and ultimately, lead to more sales. The simple addition of a “scan to learn more” is all you need to greatly enhance your success.
Test And Review
This is another tip that is often overlooked, but could save you from trouble down the road. Before saving, downloading, or printing any QR code, you should take a moment to make sure that all the information that was provided is correct. Also, double check that the final design is the way you want it, and that the link destination is correct. Finally, scan the QR code, preferably on multiple devices, to ensure that it is working as intended. Once you have confirmed that everything is working smoothly with no errors, you are ready to publish your QR code.
In the dynamic landscape of QR codes, success is woven into the details. As this technology continues to reshape the way businesses connect with consumers, these best practices can serve as your roadmap to maximizing the benefits they offer. So, brand on, stay dynamic, guide with clarity, and test with precision to maximize success.