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Static vs Dynamic QR Codes
Did you know that there are different types of QR codes? Well, there are. On one hand, as a consumer, you may not have noticed the difference. And there really is not much reason to. On the other hand, as a business owner or a marketer, it would be highly beneficial for you to know the differences. You could be leaving a lot of money on the table if you don’t. So, without further ado, here it is. There are two types of QR codes: static and dynamic.
What Are The Differences?
Visually, static and dynamic QR codes are the same. The main difference lies within how each type of code functions. Static QR codes encode their destination directly into the pattern of the QR code which means that they scan directly to their intended target. Dynamic QR codes however, have an intermediary (i.e. redirecting link) before reaching the intended target (i.e. destination link). This intermediary is the reason why we can collect analytics, such as the time of the scan or the device that did the scanning.
What Are The Benefits Of Dynamic Qr Codes?
Utilizing dynamic QR codes offer benefits that their static counterparts don’t. First and foremost, which we have already mentioned, you can collect and analyze scan analytics. Services such as Scanabee offer a myriad of metrics which allow you to get the complete picture on the performance of your marketing campaigns. Second, since dynamic QR codes use an intermediary, that means that the destination is editable. Whether you decide to take the campaign in a slightly different direction or just made a mistake putting in the URL, you can always go back and change your desired destination.
Disadvantages of Dynamic QR Codes?
Even though there are many advantages of dynamic QR codes, there are also some disadvantages. We feel that the pros outweigh the cons, but we would be remiss if we did not bring them to your attention.
The first disadvantage is an obvious one. They are more expensive than their static counterparts (which customarily are free with most service providers). Since analytics data is being collected during each scan, infrastructure needs to be set up in order to house and compile that data.
A second disadvantage is that dynamic QR codes rely on the intermediary. If for whatever reason, the intermediary is not functional, then the redirect will not occur, and the QR code itself becomes effectively useless. Take note on whether your service provider expires their dynamic QR codes. This means that if you’re not currently subscribed to one of their plans, then they disable your intermediary.
A third disadvantage is the URL that appears upon scanning. As mentioned earlier, dynamic QR codes utilize an intermediary link to collect analytics, then redirect the scanner to the intended destination. This intermediary may look funny for some people as the format can be something similar to “scanab.ee/x8c35”. We recommend that anytime you can, you utilize custom domains. Custom domains takes the intermediary, “scanab.ee/x8c35” for example, and masks it with your actual domain name.
Understanding the differences between static and dynamic QR codes is crucial for any business owner or marketer looking to enhance their campaigns. While dynamic QR codes come with a cost and a few potential drawbacks, their ability to provide valuable analytics, and the flexibility of changing the destination link are significant advantages. It’s important to weigh these advantages and disadvantages against your specific needs and resources. Remember, making an informed decision about which type of QR code to use can be a small step that leads to greater success in your marketing efforts.